The UEFA Women’s EURO 2025 has come to an end – with England crowned champions. But Switzerland can also count itself a winner: under the motto “For Fans of Switzerland”, Switzerland Tourism launched an international campaign designed to turn football fans into fans of Switzerland – and it worked.
👉 Record-breaking spectator numbers
👉 Fans from over 160 countries
👉Exceptionally high hotel occupancy
A powerful boost for Swiss tourism before, during, and after the European championship.
Credit: Amanda Rose/@amandarosephoto
A central face of the campaign was Alayah Pilgrim – national team player and city host for Zurich. Her posters appeared in places like Wembley, Kensington, and Notting Hill. International media, including HORIZONT, reported on the campaign.
We’re proud to have supported her on this project.
