The esports industry is experiencing huge opportunities. Its increasing globalization has strengthened ties between South American and European teams, with Latin American organizations gaining greater participation in international tournaments. This expansion has positioned the region as a rising force in the global competitive scene, recognized for its talent, dedication, and high level of play.
In this context, DayZero (Part of SBE Group) is announcing its entry into Latin America through a partnership with FiReSPORTS, the region’s leading tournament operator specializing in gaming, streaming, music, and sports. Founded in Argentina in 2020, FiReSPORTS has established itself across Latin America, Brazil, and Iberia. It has a deep understanding of Generation Z and Alpha’s consumption habits. This collaboration presents a unique opportunity to elevate Latin American talent and bring it to the global stage.
“FiReSPORTS and DAYZERO are companies that have worked together for many years to globalize Latin American esports. The launch of DAYZERO LATAM is the result of four years of mutual collaboration.” — Rodrigo Figueroa Reyes🔥, Founder & CEO, FiReSPORTS
An evolving ecosystem in need of professional support
The professionalization of the esports industry in Latin America faces several challenges. Despite the sector’s growth, many players, content creators, and emerging talents lack the structural support needed to develop fully at an international level. Without professional representation and tailored development strategies, opportunities for these talents to integrate into top-tier circuits remain limited.
Latin America’s esports and gaming talent pool continues to grow, and there is an increasing demand for professional support and representation. DAYZERO aims to contribute to this development by providing the necessary backing for players, content creators, and other professionals within the sector. The region is known for its professionalism, commitment, and passion—qualities that are highly sought after by leading teams and organizations worldwide.
Latin America has long been a breeding ground for talent across various disciplines, and esports is no exception. The region has become a hub for players and creators with exceptional potential, ready to make their mark on the global stage. However, for this talent to flourish and reach its highest level, the right structures and opportunities must be in place to support international progression. With this initiative, DAYZERO seeks to strengthen the esports ecosystem in Latin America, facilitating the development and global exposure of its talent.
A strategic alliance with FiReSPORTS
FiReSPORTS has played a key role in the growth of esports in Latin America. It operates some of the region’s most significant tournaments and drives initiatives that contribute to the sector’s professionalization. Its understanding of the ecosystem and ability to create growth opportunities have been instrumental in forming this alliance.
We are very excited to unveil this joint venture between FiReSPORTS and DAYZERO, launching DAYZERO LATAM. It allows us to leverage our extensive global network to help fulfill FiReSPORTS’ mission of bringing Latin power to the world. FiRe is the leader when it comes to all things esports, and there is nobody with a greater understanding and knowledge of gaming and esports in Latin America. For us, this feels like a natural step to help find and grow LATAM talent, players, and content creators alike, elevating their careers.” — Michal Leszczynski, LATAM Project Lead, DAYZERO
Through this collaboration, DAYZERO and FiReSPORTS aim to enhance the local scene and provide new opportunities for talent across the region. The goal is to create a solid environment where players, content creators, and industry professionals can develop and gain visibility within the global esports landscape.
More: www.dayzero.gg
