Just before the 2024 European Championships, which will be held in Germany this year, Swiss national goalkeeper and Borussia Dortmund’s regular goalkeeper Gregor Kobel has announced his partnership with Coca Cola.
Wit an Instagram-Reel, published on the pages of Coca Cola Switzerland and Gregor himself, the release of the collaboration reached over 250,000 people on this platform alone within a short space of time.

The special thing about the partnership is that we learn something from Gregor that many people didn’t even know: his pre-match ritual.
Many athletes have rituals before competitions. Be it a certain meal, lucky socks or other specific clothing. Gregor goes his own way here too and relaxes on the couch while he takes another look at his upcoming opponent – not forgetting a cold Coke, of course.
We are delighted about a very special story that has come about between Coca Cola and Gregor Kobel. Many thanks for the cool collaboration!
More about the partnership:
https://sport.ch/1bundesliga/1287690/neuer-job-fuer-kobel
https://www.coca-cola.com/ch/de
Click here to go to Gregor’s Instagram:
https://www.instagram.com/gregorkobel/