Last week in Berlin, Lidl officially launched its „Never Stop Growing“ initiative – a bold statement in support of young women, healthy living, and self-confidence through sport. As an official partner of the UEFA Women’s EURO 2025™, Lidl is spotlighting six inspiring women who share their personal journeys to empower others to follow their own path. Among them is our client, Svenja Huth.
Svenja has long stood for top athletic performance, strong values, and authenticity – both on and off the pitch. That’s exactly why she’s a perfect fit for a campaign that focuses not just on football, but on personal growth and resilience. A particularly moving element of the initiative is that each ambassador shares a message with her “10-year-old self”. A powerful way to reflect on lessons learned, challenges faced, and the courage to grow.

Alongside Laura Freigang, Jeannie Wagner, Mona Nemmer, Tuğba Tekkal, and Xenia Smits, Svenja brings this campaign to life through stories that go far beyond sport. With a multi-part documentary, strong social media storytelling, and on-site activations during the Women’s EURO, Never Stop Growing will reach a wide audience – and hopefully inspire many young girls to believe in themselves.
We’re proud to have supported Svenja throughout this meaningful project. Big thanks for this close collaboration to lead agency Rapid Peaks and the Lidl team. The launch event in Berlin was a powerful start to what promises to be a campaign with lasting impact.
Lidl press release:
https://unternehmen.lidl.de/pressreleases/2025/250618_lidl_foto_never-stop-growing-initiative
Lidl Instagram:
https://www.instagram.com/lidlde/?hl=de

Foto: LIDL

Foto: LIDL

Foto: LIDL

Foto: LIDL

Foto: LIDL

Foto: LIDL

Foto: LIDL

Foto: LIDL