SBE Group

Gaming Inside: Workplace Safety in Fortnite!

Workplace safety in Fortnite? That’s exactly what we did. 

Together with the IVA (Intercantonal Association for Employee Protection) and Ogilvy Switzerland, we developed a playful campaign around the topic of workplace safety:

“Safety Quest” – part of the “Safe at Work” initiative – as an experience in Fortnite.

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freekickerz x SBE Group x FC Selfie: 15 years of freekickerz

It’s been 15 years since freekickerz launched their YouTube channel – and today, with more than 8.5 million subscribers, they remain the biggest German football channel. Add to that millions of followers on Instagram, Facebook, and TikTok, and it’s clear: they’re true pioneers of football content.

We’re proud to have supported the team for many years now, building fantastic partnerships together – like the collaboration with Deutsche Vermögensberatung as their main sponsor. Here’s to many more successful years – and a (slightly belated) warm welcome once again.

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Alayah Pilgrim x Switzerland Tourism: WEURO 2025

The UEFA Women’s EURO 2025 has come to an end – with England crowned champions. But Switzerland can also count itself a winner: under the motto “For Fans of Switzerland”, Switzerland Tourism launched an international campaign.

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German Olympic hero Nelvie Tiafack wins on professional debut!

In July 2025, the first „Ringside Zone“ took place in Heidelberg, an evening featuring boxing, entertainment, and charity. Alongside Nelvie Tiafack, fighters included Emanuel Odiase, Simon Zachenhuber, Devrim Gökduman, Alexander Okafor, and Omarah Taylor. All of them won their matches by decision, and Nelvie secured his victory after 2 rounds via technical knockout. With this, he made a real statement in his first professional fight and is ready to climb the boxing ladder.

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Robby Hunke is back in the Bundesliga!

It’s official – Robby Hunke is back in the Bundesliga business starting next season, and we’re super excited for him!
In addition to his role at Baller League and as a Euro League commentator for RTL Deutschland, he’ll also be one of the voices of the new „Bundesliga-Konferenz“ on DAZN starting this summer.

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Reusch Joins Forces with BVB Goalkeeper Gregor Kobel

Effective immediately, Borussia Dortmund and Swiss national team goalkeeper Gregor Kobel will be wearing Reusch gloves.

As one of the most innovative brands in goalkeeping, Reusch is proud to partner with Gregor—an elite shot-stopper known for his precision and consistency. But this partnership goes beyond just gear. Gregor will play an active role in the development of future products, bringing his top-level experience and insights directly into the design process.

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DAYZERO expands into Latin America in partnership with FiReSPORTS

The esports industry is experiencing huge opportunities. Its increasing globalization has strengthened ties between South American and European teams, with Latin American organizations gaining greater participation in international tournaments. This expansion has positioned the region as a rising force in the global competitive scene, recognized for its talent, dedication, and high level of play.

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Riola Xhemaili becomes a testimonial for Pepsi in Switzerland!

An extensive campaign has now been launched featuring two faces of Swiss women’s football: Riola Xhemaili & Nadine Riesen. The motto of the campaign is ‘Thirsty for more’.
The first clips can already be seen on YouTube, in which the two repeatedly encounter a ‘Goal Wall’ and, with a sip of Pepsi, gain the necessary skills to mark the perfect goal.

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DVAG x freekickerz

With over one million followers on Instagram, over 8 million followers on YouTube and over 700,000 followers on TikTok, freekickerz is one of the largest football channels in Germany and has produced content with national and international football stars in recent years.

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